Sunday, February 21, 2010

How to determine the success of a facebook event

Things to remember when creating a facebook event that will assist in determining the success of the said facebook event.

+You must have a good idea of how many people are going to attend. This allows for food preparation, seating availability, etc.

+Make sure your core people are available. Your core people include those you see on a regular basis. If they are in then that is all that matters for it is for them that the party is thrown.

*To send out a "feeler" text the day of creating the event or the day before to your core people is appropriate to get an idea of who would actually be interested. If the majority are interested then it is okay to proceed to creating the event on facebook and sending out invitations.

+Only 30% of the people you invite will actually respond.

+Out of the 30% that do respond, the ones that say yes are a pretty good indication of who will show. Some that say yes will end up not showing but it is okay because some of those that never actually responded will come.

+Out of those that did respond yes that are not part of your core group, many will arrive on time but leave earlier or will show up later. This is okay because it creates traffic and new faces so that guests will not get tired of talking to the same people. It also creates a dynamic environment through the movement.

+Keep in mind to have time for socializing while still having the main event. For example, providing social time at the beginning while guests are still arriving is important. Plan on having the main event an hour to an hour and a half after the event. This could be anything from making desserts, playing games, to watching movies.

The various things outlined will assist in knowing if your event will be successful. For every event, however, the definition of successful will vary according to the desired outcome. These are not hard-fast rules but mere suggestions to better understand the process of creating a facebook event.

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